An independent brand strategy & design studio with clear, characterful thinking

Artwork and photographs displayed on a black wall.
Reflection of a woman working at a computer in a window mirror, with indoor plants and artwork visible behind her.
Colourful abstract print with red, pink, blue, and white shapes, displayed on a black wall.
Black and white photo of a two-story office building at night, with large windows revealing interior rooms, curtains, and plants inside.
A glass table with a colorful, abstract art piece reflected on its surface, with a plant and window in the background.

Established in 2019, we partner with start-ups, enterprises and global brands, locally and internationally. With a focus on diversity of thought and approach, we work at the intersection of insight and instinct, creating concept driven work across strategy, brand, campaign, print, digital and physical.

Who

Working at the intersection of insight and instinct

Smartphone displaying a welcome screen for an API enrichment app, featuring an illustration of interconnected blocks and a 'Get Started' button.
A smiling man wearing a bright pink turban, orange scarf, beige jacket, red shirt, and light brown pants standing in front of a clothing stall in an indoor market with hanging sweaters, shirts, and garments. The text overlay says 'This is MIDTOWN'.

Tech and SAAS

Property and Placemaking

Two books titled '1982' with color-coded stripes on their covers, placed on a wooden surface with sunlight and shadow.
A dark-skinned woman in a grey blazer with deep neckline, standing against a dark, textured background. The words "untitled lab" are overlaid on the image.

Music

Fashion

Indoor exhibit with display panels and informational materials, located in a modern room with green and blue walls, potted plant, and ceiling hanging lights.
A man in cycling gear adjusting his blue and red Pearson cycling jersey, with a blurred green forest background.

Enterprise

Sport

Exterior of a modern building with a black and white pixelated portrait of a man's face.
Four colourful posters with photographs of diverse individuals, each with a different background colour and the words "WE ARE YOU" at the top.

Education and Learning

Health and Wellness

Poster of 'Emma Stone,' with her partially distorted face and text indicating her as an Academy Award winner.
A colourful outdoor event poster about Snowbombing music festival with schedule and performers, mounted on a stand in a snowy park with trees in the background.

Arts and Culture

Events and Festivals

We believe in mentality over sector, choosing to focus on how a business stands out rather than what they do. This means our areas of work are deliberately varied – keeping us curious and able to challenge conventions with a fresh perspective.

What

A pinkish cocktail in a coupe glass with a frosted rim, set against a striped pink and brown background.
A person placing a can of Blackjack craft beer into a cardboard box filled with similar cans, with the logo 'Blackjack' on the side of the box

Hospitality

Food and Drink

Top – Bottom
Apollo, Muse Developments, Blackjack Brew Co, Manchester Central, Mute Records, H&M Group, Nokia, Pearson Cycles, Republic Education Campus, Havas Health, A24 Films, Snowbombing Festival

How

Immersion, interrogation and clarity

Decipher

Capabilities
Audits
Workshops
Brand Strategy
Brand Naming
Brand Narrative
Brand Values
Communication Principles

Capabilities
Brand Identity
Type Design
Art Direction
Photography
Illustration
3D Visualisation
Tone of Voice
Guidelines

Design

Experimentation, exploration and craft

Implementation, activation and impact

Deploy

Capabilities
Print
Motion
Social
Digital
Campaign
Film
Packaging
Editorial
Environment
Exhibition
Wayfinding
Campaign

Partnering with global brands, local institutions and all in-between

Muse Developments
Harley Davidson
H&M Group
Havas Health and You
Helical
IKEA
Innovate UK
InVision
Liberating Research
Longshot Technology Co.
Manchester Central
Mute Records
National Museums Liverpool
Nesta
Newham College
Nokia
Northern Group
Pearson Cycles
Skill On Net
Solana
Snowbombing Festival
Trilogy Property
Urban Splash
Virginia White Collection
Wirral Council
WorRC

Selected Clients

Aerospace Xelerated
BBC Worldwide
Bectu
Boeing
Bioscript
Bikmo
Blackjack Brew Co.
CERT Property
Fanatics
Flyt
Foresight Factory
Forever Manchester
Great Northern Warehouse

Muse Developments
Harley Davidson
H&M Group
Havas Health and You
Helical
IKEA
Innovate UK
InVision
Liberating Research
Longshot Technology Co.
Manchester Central
Mute Records
National Museums Liverpool

Nesta
Newham College
Nokia
Northern Group
Pearson Cycles
Skill On Net
Solana
Snowbombing Festival
Trilogy Property
Urban Splash
Virginia White Collection
Wirral Council
WorRC