10.05.24

Helping shape the blueprint for the next era in education

A person sitting outside a modern building with wooden wall panels, a glass window, a tree, and surrounding green plants.

Republic, set within the former Import Dock at East India, is a campus that doesn’t quite behave like one. Part learning environment, part workplace, part public space, Republic has evolved into one of the most unique education campuses in the capital – home to over 15,000 students across institutions like University of the West of Scotland, York St John University, Global Banking School and Anglia Ruskin University London.

Our work with Trilogy began as the shift to education campus was really taking shape – as the place moved from being office-first to something broader and more ambitious. A big part of our role was to help the identity and subsequent communications grow with it. Not to completely redraw things, but to refine, clarify and stretch what already existed – making sure the Republic brand could speak confidently to students, academics, retailers, building managers and funders all at once, without losing coherence.

We touched nearly every part of the experience. That included defining the visual and verbal tone, creating content for print and social, designing materials for events, tenants and marketing, and helping to shape the on-site experience through spatial and wayfinding interventions. We also delivered a new website – modular, flexible and designed to support the layered needs of Republic’s audiences. It acts as a platform that can grow with the campus itself, reflecting the fast-moving reality of new buildings, new occupiers and new use cases.

Tablet screen displaying a digital event and news platform with various articles, images, and sections, including Pride Celebration, Cultural Hotspots, Sofar Sounds, changing spaces, Summer by the Lake event, and street food.

▲ Website build process

Key audiences for the space of course start with students, but it was critical we had the flex in identity and channels to also speak to local communities, academic institutions, retailers and investors.

At the centre of the site are large artworks by Scott King – a graphic foundation for the visual identity. The tone – playful, serious, quietly radical – runs through everything. A calm, deliberate conversational confidence that sits well in a place designed to be open, shared, and full of different voices.

A black sign with various greeting words in different languages and colorful dots, with the word 'Republic' in yellow at the top left corner.
People gathered in an outdoor urban area with trees, benches, and a large signboard for an eco event.

▲ Welcome Magazine and supporting materials

Thumbnails of presentation slides featuring text, graphics, and images with a color scheme of yellow, black, white, pink, and teal.

▲ Republic Brand Guidelines

Alongside the core brand, we also created identities for two of Republic’s community spaces: The Common Room – a student-led lounge and event space – and The Canteen, a casual dining area and social hub. Both have their own character and rhythm, but still live comfortably within the wider Republic world.

Modern building with a wooden exterior wall, a large portrait of a person's face on a glass panel.
Two men having a conversation outdoors in front of a large black and white pixelated face mural on a modern building wall, partially obscured by green plants in the foreground.

▲ Local Heroes campaign

Interior of a modern building with ceiling industrial ductwork, hanging light fixtures with red shades, and a wall mural featuring bold black geometric shapes and a stylized eye design. The wall includes the text 'THE CANTEEN'.
Glass building with a smiling stick figure, a soda cup and a fork drawings on the window, surrounded by trees and greenery.

▲ The Canteen interior and exterior

Modern living room with colorful abstract wall art, two black armchairs with white pillows, a small wooden side table with a white lamp and magazines, and a large leafy plant in the foreground.

▲ The Common Room interior

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