Apollo
Illuminating new realities for the fastest growing GTM platform on the planet
Apollo is a comprehensive, AI-powered sales platform designed to help businesses find and engage leads, automate outreach, manage deals, and enhance data – all within a single system. With an extensive B2B database featuring over 210 million contacts and 35 million companies, Apollo empowers organisations of all sizes to maximise their market potential with precision and efficiency.
As Apollo entered a new phase of maturity and growth, the platform’s significant evolution informed a shift in positioning, moving from a product narrative to a solution-driven journey for users, celebrating the power of outcomes rather than simply the functional aspect of the platform’s tools. This transformation presented an opportunity to reposition the brand whilst redefining its strategy and narrative.
Within the origins of mythology, Apollo was a multifaceted god of Sun and Light, Truth and Prophecy, Archery, and Music and Dance. These attributes parallel Apollo’s role in the user’s journey – bringing clarity to information, offering insight and foresight, enabling precision, and fostering a deeper understanding of behavioural patterns.
Working closely with the internal design team, our exploration of Apollo’s mythological role led to a design system centred on the idea of Apollo as an all-knowing presence, at the heart of every action. The logomark became a representation of the four strings of Apollo, evolving from the brand’s original ‘A’ symbol. The broader kit of parts, including gradients, illustration, type, and imagery, were brought together through a motion-first design system termed ‘beams’.
