Northwestern Pritzker School of Law Chicago

Workforce Reporting Consortium

The new standard in human capital reporting

WorRC is a non-profit group working to advance how organisations measure and understand their people. Through its Workforce Counts campaign and open set of principles, it’s building shared standards for non-financial workforce reporting – helping employers, investors and foundations use data on headcount, turnover, skills and more in a clearer, more consistent way.

Leading the programme is the Northwestern Pritzker School of Law Chicago, who tasked us with refreshing their existing name, the brand, and subsequent campaign and badge identities.

A key requirement was to ensure the identity was open-source in look and feel – transparent and inclusive – where the facts and information were presented with order and clarity.

At the heart of the identity was the benchmark symbol. It draws from the historical surveyor’s mark – a chiselled horizontal line with an arrow beneath – once used to indicate a fixed reference point in stone.

Reimagined for WorRC, it represents a new standard in workforce reporting, grounded in precision, clarity, and measurable progress. The simplicity also allows for ease of reproduction – at smaller scales and across different mediums whilst being unintrusive when working alongside third part organisations as an accreditation symbol.

To add colour and dimension, the brand uses a series of textural portraits – linked to the concept of bringing clarity to human capital reporting.

Launching in 2025, WorRC are already working with some of the world’s largest organisations, including Uber, Patagonia, Ford and Walmart.

The aim for WorRC is to move beyond reporting alone – aiming to turn people data into a tool for better decision-making, long-term investment and fairer outcomes. The ambition is to become for workforce reporting what B-Corp or 1% for the Planet do within the environmental sector – a simple, trusted mark of progress that signals a commitment to people at the core of a business.

Further Case Studies