Workforce Reporting Consortium

The new standard in human capital reporting

WorRC is a non-profit group working to advance how organisations measure and understand their people. Through its Workforce Counts campaign and open set of principles, it’s building shared standards for non-financial workforce reporting – helping employers, investors and foundations use data on headcount, turnover, skills and more in a clearer, more consistent way.

We were tasked with refreshing their existing name, the brand, and subsequent campaign and badge identities.

A key requirement was to ensure the identity was open-source in look and feel – transparent and inclusive – where the facts and information were presented with order and clarity.

Printed materials and booklets related to the 'WorRC' brand.

At the heart of the identity was the benchmark symbol. It draws from the historical surveyor’s mark – a chiselled horizontal line with an arrow beneath – once used to indicate a fixed reference point in stone.

Reimagined for WorRC, it represents a new standard in workforce reporting, grounded in precision, clarity, and measurable progress. The simplicity also allows for ease of reproduction – at smaller scales and across different mediums whilst being unintrusive when working alongside third part organisations as an accreditation symbol.

Collection of certification and environmental icons on the WorRC website including the logos for Certified B Corporation, Climate Neutral, and 1% for the Planet, with links to Privacy Policy and ESG Policy at the bottom.

To add colour and dimension, the brand uses a series of textural portraits – linked to the concept of bringing clarity to human capital reporting.

A black background with white text listing five items with icons.
A document with bold black and purple graphic elements and lines on top of a textured black surface.
Series of four blurred conference posters labeled Phase One to Phase Four, each titled Standardized Fundamentals, with dates from January to May 2025.
A digital tablet on a stand displays a yellow and black screen with the text 'Participation roadmap' and a 'WorRC'' logo at the top left corner.
Laptop screen displaying charts.
Blurry image with the words 'Consistency' on the left and 'Evolution' on the right, connected by a line with an arrow pointing upwards.
Spiral-bound report titled 'Incite action' with a logo of a black arrow pointing down merged with yellow geometric shapes, on a light gray background.
Three reports from the Workforce Reporting Consortium for 2025, with different colors and blurred images on the covers. The top report has a white cover with purple icons and text, the middle paper has a purple cover, and the bottom report has a yellow cover.

Launching in 2025, WorRC are already working with some of the world’s largest organisations, including Uber, Patagonia, Ford and Walmart.

The aim for WorRC is to move beyond reporting alone – aiming to turn people data into a tool for better decision-making, long-term investment and fairer outcomes. The ambition is to become for workforce reporting what B-Corp or 1% for the Planet do within the environmental sector – a simple, trusted mark of progress that signals a commitment to people at the core of a business.

A woman speaking into a microphone during a conference with a sign that reads 'WorRC Conference Chicago 5-7 Jun 2023' in the background.
Black background with white text that reads 'WorRC'

Further Case Studies

Abstract colorful oil slick patterns on a dark background with the word 'COLONY' in the center.
A person placing a can of beer into a cardboard box filled with similar cans, on a wooden surface. The box reads 'Blackjack Brewery Co'
Yellow background with a black logo and the text 'Apollo' in black.